About
The Sensory Marketing Lab investigates how consumer perceptions and responses change as a function of the sensuality of products. We mainly try to understand how sensory aspects of products (i.e., the touch, taste, smell, sound and visual aspects of products) affect consumer emotions, memories, perceptions, preferences, choices and consumption of these products. Our research helps in designing products and services with new sensations or in bringing attention to existing sensations that can increase a product's appeal.
Top Row from left: Charles Zhang, Dr. Luca Cian, Sina Esteky. Bottom row from left: Ayse Eda Sayin, Beatriz de Castro Sebastiao Pereira, Dr. Aradhna Krishna (lab director), and Dr. Tamara L. Ansons.
Contact Information:
Dr. Aradhna Krishna
Dwight F. Benton Professor of Marketing
R 6354 Ross School of Business, University of Michigan
701 Tappan Street, Ann Arbor, MI 48109
http://www.aradhnakrishna.com/
Ph.: 734-764-2322; Fax: 734-936-8715
Dr. Aradhna Krishna
Dwight F. Benton Professor of Marketing
R 6354 Ross School of Business, University of Michigan
701 Tappan Street, Ann Arbor, MI 48109
http://www.aradhnakrishna.com/
Ph.: 734-764-2322; Fax: 734-936-8715
