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The Sensory Marketing Lab Director, Professor Aradhna Krishna, is considered one of the most influential scholars in sensory marketing. Consequently, she has given several keynote speeches for international companies and conferences. She has been the keynote speaker for academic and industry design conferences, sensory marketing conferences, scent marketing conferences, coffee conferences, and policy conferences. Her recent keynote speeches include:
- Understanding the Customer’s Sensory Experience, Temple University, Philadelphia, PA, June 2014.
- International Workshop on Commercial Distribution Research, University of Oviedo, Oviedo, Spain, May 2014.
- Society for Consumer Psychology Conference on The Psychology of Design: Creating Sensory, Hedonic, Experiential Appeal, University of Michigan, Ann Arbor, MI, May 2014.
Professor Krishna has taught BBA, MBA, PhD, and executive level courses on sensory marketing in the United States, Europe, and Asia. She also conducts innovation workshops with firms to understand and potentiate the sensory aspects of their products.
- Understanding the Customer’s Sensory Experience, Temple University, Philadelphia, PA, June 2014.
- International Workshop on Commercial Distribution Research, University of Oviedo, Oviedo, Spain, May 2014.
- Society for Consumer Psychology Conference on The Psychology of Design: Creating Sensory, Hedonic, Experiential Appeal, University of Michigan, Ann Arbor, MI, May 2014.
Professor Krishna has taught BBA, MBA, PhD, and executive level courses on sensory marketing in the United States, Europe, and Asia. She also conducts innovation workshops with firms to understand and potentiate the sensory aspects of their products.
For executive teaching, consulting requests and speaking engagements, you can contact Prof. Krishna (see Contacts page).